m444 Privacy Policy

1. Introduction

1.1 This Privacy Policy ("Policy") describes how m444 ("m444", "we", "us", "our") collects, processes, stores, and protects the personal information of users ("you", "User", "Player") who access the m444 online casino and sports betting platform at m444.win and any associated subdomains or services.

1.2 By registering an account with m444, accessing the platform, or using any of its services, you acknowledge that you have read and understood this Policy and that you consent to the processing of your personal data in the manner described herein. If you do not agree with any part of this Policy, you should not create an account or use the m444 platform.

1.3 This Policy should be read alongside m444's Terms & Conditions and Responsible Gaming Policy, all of which together govern the relationship between you and m444. Where this Policy conflicts with the Terms & Conditions, the Terms & Conditions shall prevail with respect to service access, and this Policy shall prevail with respect to data handling.

1.4 m444 is committed to handling the personal data of Pakistani users with care and in compliance with applicable data protection principles, including purpose limitation, data minimisation, storage limitation, and integrity and confidentiality.

2. Personal Data We Collect

2.1 m444 collects personal data from users through several means: information provided directly during registration and KYC, data generated through use of the platform, and data received from payment processors and identity verification partners. The categories of data we collect are as follows:

2.1 Registration Data

• Full legal name as it appears on your CNIC;
• Date of birth (for age verification purposes);
• Residential address;
• Pakistani mobile number in +92 format;
• Email address;
• Username and encrypted password.

2.2 Identity Verification (KYC) Data

• Copy of your Computerised National Identity Card (CNIC);
• Proof of address documentation where requested;
• Source of funds documentation where required for large transaction thresholds.

2.3 Financial Data

• Deposit and withdrawal transaction records including amounts, timestamps, and payment method identifiers;
• JazzCash or Easypaisa account reference numbers (not full account credentials);
• Bank account details provided for withdrawal processing;
• Wallet balance history.

2.4 Platform Activity Data

• Game session logs including games played, wagers placed, wins, losses, and session duration;
• Sports betting activity including markets, stake amounts, and outcomes;
• Login timestamps, IP addresses, and device identifiers;
• Communication records with the m444 support team.

2.5 Technical Data

• Browser type and version;
• Operating system;
• Device type (mobile, tablet, desktop);
• Cookies and session tokens (see Section 6).

3. How m444 Uses Your Personal Data

3.1 m444 uses the personal data it collects for the following purposes:

Purpose	Data Used
Account creation and management	Registration data, email, mobile number
Identity and age verification (KYC/AML)	CNIC, date of birth, address documents
Processing deposits and withdrawals	Financial data, payment method identifiers
Delivering gaming and betting services	Platform activity data, wallet balance
Security, fraud prevention, and AML compliance	Login data, IP addresses, transaction records
Customer support and dispute resolution	Communication records, account history
Responsible gaming monitoring	Platform activity data, session logs
Platform improvement and analytics	Technical data, aggregated usage data
Marketing communications (where consented)	Email, mobile number

3.2 m444 does not use your personal data for profiling that produces legal or similarly significant effects on you without your explicit consent, except where required for anti-money laundering or responsible gaming obligations.

4. Legal Basis for Processing

4.1 m444 processes your personal data on one or more of the following legal bases:

• Contractual necessity: Processing required to fulfil the m444 user agreement, including account management, payment processing, and game delivery;
• Legal obligation: Processing required to comply with AML regulations, KYC requirements, and applicable gaming regulations;
• Legitimate interests: Processing for fraud prevention, platform security, responsible gaming monitoring, and service improvement, where these interests are not overridden by your rights;
• Consent: Processing for marketing communications, where you have provided explicit opt-in consent. You may withdraw this consent at any time via your account settings or by contacting m444 support.

5. Data Sharing & Disclosure

5.1 m444 does not sell, rent, or trade your personal data to third parties for their own marketing purposes. We may share your data with third parties only in the following circumstances:

• Payment processors: JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah, Skrill, Neteller, and USDT TRC20 processing partners, to the extent necessary to process your financial transactions;
• Identity verification providers: Third-party KYC and AML screening services used to verify your identity and comply with regulatory obligations;
• Game providers: Licensed software developers whose games operate on the m444 platform, where game session data must be transmitted to their systems to deliver the game service;
• Legal authorities: Where required by law, court order, or regulatory authority, m444 will disclose personal data to the relevant authority. We will notify you of such disclosures where we are legally permitted to do so;
• Business transfers: In the event of a merger, acquisition, or sale of assets involving m444, personal data may be transferred to the acquiring entity subject to equivalent privacy protections.

5.2 All third-party service providers who process personal data on behalf of m444 are required to do so under data processing agreements that impose obligations equivalent to those in this Policy.

6. Cookies & Tracking Technologies

6.1 The m444 platform uses cookies and similar tracking technologies to facilitate platform functionality, improve user experience, and gather analytics data. The types of cookies used by m444 include:

• Essential cookies: Required for the platform to function, including session authentication tokens that keep you logged in to your m444 account during an active session;
• Analytics cookies: Used to understand how users navigate the m444 platform, which sections are most visited, and how performance can be improved. These cookies collect aggregated, anonymised data;
• Preference cookies: Store your display preferences such as language settings so that you do not need to reconfigure them on each visit.

6.2 You may control cookie settings through your browser configuration. Disabling essential cookies will impair the functionality of the m444 platform, including the ability to remain logged in during a session.

7. Data Retention

7.1 m444 retains personal data for as long as is necessary to fulfil the purposes for which it was collected, including compliance with legal, regulatory, AML, and accounting obligations.

7.2 Specifically, m444 retains transaction records and KYC documentation for a minimum of five (5) years following the closure of an account, in accordance with standard AML record-keeping requirements. Platform activity logs are retained for a minimum of three (3) years.

7.3 Where you request deletion of your account and personal data, m444 will action that request within a reasonable timeframe, subject to any overriding retention obligations. Data that must be retained for legal compliance purposes will be held in restricted storage and not used for any other purpose.

8. Data Security

8.1 m444 implements appropriate technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include 256-bit SSL/TLS encryption of all data in transit, encrypted storage of sensitive data at rest, role-based access controls limiting internal data access to personnel with a legitimate need, and regular security assessments of platform infrastructure.

8.2 While m444 takes data security seriously and applies industry-standard protections, no system is entirely impenetrable. In the event of a data breach that is likely to result in a high risk to your rights and interests, m444 will notify affected users without undue delay.

8.3 You are responsible for maintaining the security of your own m444 login credentials. m444 will never ask for your password via email or live chat.

9. Your Rights Over Your Personal Data

9.1 Subject to applicable law, you have the following rights in relation to your personal data held by m444:

• Right of access: You may request a copy of the personal data m444 holds about you;
• Right to rectification: You may request correction of inaccurate or incomplete personal data;
• Right to erasure: You may request deletion of your personal data, subject to retention obligations described in Section 7;
• Right to restriction: You may request that m444 restrict the processing of your data in certain circumstances;
• Right to object: You may object to processing based on legitimate interests, including direct marketing;
• Right to withdraw consent: Where processing is based on consent, you may withdraw consent at any time without affecting the lawfulness of prior processing.

9.2 To exercise any of the above rights, contact m444 support via live chat or by email at [email protected]. m444 will respond to verified requests within a reasonable timeframe. Identity verification will be required before processing any data access or deletion request.

10. Children's Privacy

10.1 The m444 platform is strictly for users aged 18 and above. m444 does not knowingly collect or process personal data from individuals under the age of 18. Where m444 discovers that an account has been created by or on behalf of a minor, the account will be immediately suspended, the data will be deleted except where retention is required by law, and any deposited funds will be returned to the original payment source.

11. International Data Transfers

11.1 m444's platform infrastructure and certain third-party service providers may be located in jurisdictions outside Pakistan. Where personal data is transferred internationally, m444 ensures that appropriate safeguards are in place, including standard contractual clauses or equivalent protections, to maintain a level of data protection consistent with this Policy.

12. Third-Party Services and Links

12.1 The m444 platform may integrate third-party services such as live game streaming from licensed providers (e.g., Evolution Gaming, Pragmatic Play Live) and payment processing APIs. These third parties operate under their own privacy policies. m444 is not responsible for the data practices of third-party providers, though all providers are selected with data protection standards as a contractual requirement.

13. Changes to This Privacy Policy

13.1 m444 reserves the right to update this Privacy Policy at any time. Where changes are material, m444 will notify registered users via the email address on file or through a prominent notice on the platform. The "Last Updated" date at the top of this Policy will be revised to reflect the effective date of any changes.

13.2 Your continued use of the m444 platform following notification of changes constitutes acceptance of the revised Policy.

14. Contact & Complaints

14.1 If you have any questions about this Privacy Policy or the way m444 handles your personal data, please contact the m444 support team via live chat (available 24/7 from within your m444 account) or by email at [email protected] (plain text — not a clickable link).

14.2 If you are not satisfied with the response to a data-related complaint, you have the right to escalate the matter to the relevant data protection authority in your jurisdiction.